Towel Research Institute Natural Softness 024 Bath Towel Dark Blue 4-Piece Set Soft, Thick, Smooth,

[The Difficulty of Softness] The reason the Towel Research Institute didn't have a product that emphasized "softness" was because tactile sensations vary from person to person, making it extremely difficult to achieve. The Towel Research Institute succeeded in quantifying softness. We have now created a towel that many people will say is "soft!"

[The Natural Softness of 100% Cotton Towels] We spent two years conducting research focused on "softness." Overcoming obstacles such as fiber structure, durability of texture, and lint shedding, we finally created the "Natural Softness" series.

[Japan Technology] Towel Research Institute products are manufactured in Japan by Japanese engineers who conduct technical research. Although not MADE IN JAPAN, but MADE IN INDIA, our products are manufactured under the technical guidance of Japanese engineers in carefully selected overseas factories with the best manufacturing technology and production efficiency.