Kao THE ANSWER Super Lamella Shampoo 320ml EX Hair Treatment 180ml Trial Capacity Pair Set Bergamot Daphne Scent Synthetic Colorant Free Moisturizing

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[Shampoo] - World's first! *1 A shampoo containing the five essential ingredients for beautiful hair *2 (repair), discovered through Kao's 100 years of hair care research. ・For moisturized, manageable, shiny, smooth, and supple hair. - Adopts "lamellar platform technology" that stores care ingredients in the lamellar layer built within the shampoo. ・Texture like serum. ・By applying and washing, the foam containing care ingredients is distributed throughout the hair. ・Sulfate-free, paraben-free, synthetic colorant-free, and silicone-free formula. - A dignified and sophisticated scent of bergamot and daphne. 5 essential ingredients for beautiful hair *1 Combination of 5 ingredients: hydrolyzed keratin (wool), bismethoxypropylamide isodocosan (Kao original ingredient), malic acid, lanolin fatty acid, olive fruit oil *2 Hydrolyzed keratin (wool), ceramide α (bismethoxypropylamide isodocosan), malic acid, lanolin fatty acid, fatty acid glyceride α (olive fruit oil) *5 Lanolin fatty acid, ceramide α (bismethoxypropylamide isodocosan) [Treatment] - World's first! *1 A treatment that contains the five essential ingredients for beautiful hair *2 (repair), developed through Kao's 100 years of hair care research. ・Removes "heat damage" caused by curling irons and irons, resulting in shiny, smooth, beautiful hair. ・Contains high concentrations of repair ingredients malic acid and lanolin fatty acids. ・It has a thick texture that wraps around your hair and makes it stringy. - A dignified and sophisticated scent of bergamot and daphne. *1 Combination of 5 ingredients: hydrolyzed keratin (wool), bismethoxypropylamide isodocosan (Kao's original ingredient), malic acid, lanolin fatty acid, and olive fruit oil (according to Kao Corporation research in Mintel database, March 2024) *2 Hydrolyzed keratin (wool), ceramide α (bismethoxypropylamide isodocosan), malic acid, lanolin fatty acid, fatty acid glyceride α (olive fruit oil) "Jiancer EX Moist Hair Treatment" is effective against everyday damage caused by friction, UV rays, etc. Contains repair ingredients ceramide α (bismethoxypropylamide isodocosan) and fatty acid glyceride α (olive fruit oil) in high concentration*6. It leads to beautiful, manageable hair that is full of moisture. "Jiancer EX Gloss Hair Treatment" is effective against heat damage caused by irons, irons, etc. Contains repair ingredients malic acid and lanolin fatty acid in high concentration*6. It leads to shiny, smooth and beautiful hair. "Jiancer EX Repair Hair Treatment" is suitable for repeated color damage. Contains repair ingredients ceramide α (bismethoxypropylamide isodocosan) and lanolin fatty acid in high concentration*6. Repairs damage and leads to smooth, moisturized, beautiful hair. The scent is common to all brands, and is a dignified and sophisticated scent of bergamot and daphne. A blend of translucent bergamot that makes you want to take a deep breath, and daphne, which has a slightly stimulating and cool impression. The fragrance has a refreshing and intellectual impression with accents of iris and herbs that become elegant over time. The design is inspired by a feeling of refreshment and clarity. Product Description ``THE ANSWER'''s main customer image is a strong independence-oriented woman who wants to ``live an honest and balanced life.'' When choosing things, people tend to emphasize ``strong personal preferences,'' and when it comes to hair care, they tend to seek high-quality value, such as ingredient formulations based on advanced technology and high repair power. Hair is made up of approximately 80-90% protein, approximately 1-8% lipid, and the rest is water and melanin pigment. Based on 100 years of hair care research, Kao has focused on "protein" and "lipid." These two play an important role in creating beautiful hair with the five elements of moisture, manageability, shine, smoothness, and suppleness. However, damaged hair that has been repeatedly ironed or colored tends to lose protein and lipids, especially during daily hair washing. To maintain beautiful hair, it is important to repair damage and prevent hair from flowing out from within. Kao has now defined the five essential ingredients for beautiful hair*2 (repair) from the perspective of approaching protein and lipids, which are essential for beautiful hair. And ＜world's first*1＞ 5 essential ingredients for beautiful hair*2

We have developed a shampoo treatment containing (repair). In particular, for shampoos, we have newly adopted "lamellar platform technology" that stores care ingredients in the constructed lamellar layer. Kao has formulated a large amount of lipid hair care ingredients*5 (repair), which were considered difficult to incorporate in shampoos. Although it contains approximately 12 times more lanolin fatty acid and ceramide α (bismethoxypropylamide isodocosan) (compared to our products), it has achieved both basic performance such as good lathering and smoothness during rinsing. How to use [Shampoo] - After thoroughly wetting the entire hair, take an appropriate amount in your hands, spread it all over, wash, and rinse thoroughly. [Treatment] (1) After shampooing, lightly remove moisture and apply an appropriate amount of treatment (1 muscat grain size for semi-long hair [shoulder to armpit length]) onto your hands. (2) Apply it from the damaged middle to the tips of your hair. (3) After blending well, rinse thoroughly.